Enola Holmes estreou na Netflix em dezembro de 2020. Com Millie Bobby Brown, Helena Bonham Carter e Henry Cavill no elenco o filme já era um sucesso antes mesmo da data de lançamento.
Como estratégia de divulgação, para começar, criamos o primeiro trailer fancam na TV e como todo bom fancam a trilha de K-Pop não podia faltar e contou com uma música do grupo coreano (G)I-dle. Em seguida, no social, surfamos na moda do challenges e lançamos o #ENOLERSCHALLENGE em parceria com influencers que fizeram suas versões caseiras do trailer e que ganhou o TikTok.
Enola Holmes premiered on Netflix in December 2020. With Millie Bobby Brown, Helena Bonham Carter, and Henry Cavill in the cast, the film was already a hit even before its release date.
As a promotional strategy, we started by creating the first fan-made trailer on TV, and like any good fan-made trailer, it had to feature a K-Pop soundtrack, with a song by Korean group (G)I-dle. Next, on social media, we rode the wave of challenges and launched the #ENOLERSCHALLENGE in partnership with influencers who made their own homemade versions of the trailer, which took TikTok by storm.
As a promotional strategy, we started by creating the first fan-made trailer on TV, and like any good fan-made trailer, it had to feature a K-Pop soundtrack, with a song by Korean group (G)I-dle. Next, on social media, we rode the wave of challenges and launched the #ENOLERSCHALLENGE in partnership with influencers who made their own homemade versions of the trailer, which took TikTok by storm.
